Used Cars - Competition For Pre-Owned
Some of the most competitive terms in the local car market relate to used vehicles. The phrase “used car”, plus your metro area, is competitive because you’re going up against other franchise dealers, along with all the used car only dealerships.
To be successful with this phrase you should focus on a couple of things. First, make sure you have your used car inventory on your website (in a technology that the search engines will recognize). If search spiders “see” that you have used vehicles you’re more likely to appear in the search engine results pages (SERPs).
Secondly, links. Links are important (leading to both your index page and used inventory pages) to show the engines that other sites find value in what’s found on your site.
If you take these two simple items and push them, you can dominate the online market for used cars. The key is to do it better than your competition. Perform a search and investigate the dealers who appear above you. Are their inventories online? If not, use that to your advantage by making sure your’s is (and visible). Or, maybe they don’t have many links. If so, get more than they have.
TIP: Not too long ago dealers stopped using the word “used” in favor of “pre-owned” since it sounds much nicer to potential customers. The downside of this is that when people go to their favorite search engine they type in “used”, not “pre-owned”. To help your chances of gaining this traffic, focus on “used”. That doesn’t mean you can’t use “pre-owned”, but place “used” in areas where it counts more, like titles and heading tags, and don’t neglect it in the content.
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