For More Profit, Focus On All Profit Centers
“I don’t care about auto parts, I don’t care about the service center, I want to sell more cars1″
That’s not uncommon for me to hear. But this philosophy is counter-productive to dealer profits. New and used car sales is the logical starting point for Internet marketing, but when some success has been achieved in that avenue, it’s time to expand your reach into the parts and service departments. (more…)
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